![]() Its sustainability in South Africa as well as internationally. The electric bowed instrument groups industry has shown enough growth to prove Unintentionally steer audiences away from classical music performances. Was found that electric bowed instrument groups could have a negative impact on classical music in South Africa, as their marketing directed at the public may Well as professional classical musicians in the country, believe that the existenceĪnd performances of these groups have had an impact on South African musicĮducation however, this theory is proven incorrect in this thesis. Into their performances with varying levels of success. The South African electricīowed instrument groups attempt to incorporate a uniquely South African quality “originality” of such artists was evaluated, as a distinct pattern or formula forįorming and operating such groups has materialised. The combination of electric bowed instrument and classical crossover music gaveīirth to the phenomenon of electric bowed instrument groups. The influence of such groups on SouthĪfrican music education as well as the South African music industry is thenĮxamined. Processed results were applied to this study. Statistical Consultation at the Stellenbosch University Statistics Department and the The questionnaires were taken to the Centre for Students and students at a music school, as well as audience members at an electricīowed instrument group concert. Members of electric bowed instrument groups in South Africa, tertiary music Groups, classical professional musicians in professional South African orchestras, A set of questionnaires was distributed amongst members of these Genre are discussed as well as the impact of aesthetics and gender on classicalĬrossover artists. Characteristics and marketing strategies of this Information needed to understand the building blocks of this relatively youngĬompartment of the music industry. Phenomenon of classical crossover music as a genre provided the contextual ![]() Another aim was to explore the effects of the groups on the SouthĪfrican music industry and music education.Īn initial literature research on the history of electric bowed instruments and the Groups in South Africa, as well as to compare the methods and musical products of The objective was to provide a history of the development of such ENGLISH ABSTRACT: This thesis explores the rise and development of electric bowed instrument groups ![]()
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